Something that you may not know is that wool carpet could reduce your heating and air conditioning bills. Wool is a great insulator, so it will actually retain the heat from your heating system and in turn when you cool your home with a/c it retrains that cool air.
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Wool carpet comes from sheep and can be manufactured without any dyes or synthetic chemicals. In addition, this makes it hypoallergenic (for those not allergic to wool) and great for parents who are concerned about exposing their kids to chemicals.